I got this question in my mailbox today.
When you are building your downline, and you want people to replicate your success, you can’t just give them a replicated website. I understand that. So what do you actually train the downline to do? Do you say “Build a profitable high traffic website like mine with some unique idea.”
That would scare away most people. How do you make a very large downline successful?
Thanks for any reply! - Richad, from United States
Thank your for your question, Richad.
There are 3 parts in building ANY business:-
1) People
2) Systems
3) The Business
In my many years in direct-selling, I realised that people are not duplicatable. Everyone is a UNIQUE individual.
Only systems are duplicatable. And technologies are part of those duplicatable systems.
Therefore, you shouldn’t allow people to run the business directly. Rather, you should let people run systems, and systems run the business. And that’s why you should focus on building duplicatable systems, rather than attempting to duplicate people.
Hence, I teach my downlines to BE themselves, to POSITION themselves uniquely and to learn how to USE these systems (and technology) to attract prospects to themselves.
Let me use the analogy of learning to drive a car.
To get to the destination (the business), we (the people) can walk or drive a car (the system).
Obviously, we would get there faster if we learn how to drive the car (learn how to use the system).
While everyone’s driving habits (everyone is unique) may be different, the car (system) has standard interfaces such as a steering wheel, an accelerator and brakes.
Once everyone learn how to drive a car using these standard interfaces, everyone gets to the destination faster.
So, while it would take time to teach everyone how to use as system such as the InterNETwork Marketing system to attract prospects , it really pays off in the long run.
Remember, build duplicatable systems. Then let people run your systems and let your systems run yout business. Never let people run your business directly.
Click below to find out more about duplicating a huge downline organisation:-
http://www.financially-free-advisor.com/duplicate-mlm.html
Delivering Net Profits to Your Business,
Willy Lim
Small Business Marketing Expert
InterNETwork Marketing Expert
Making InterNET Work for Marketing in Asia