Found this interest article (see below). It lists some examples of social media marketing in singapore.

I would like to share an interesting viewpoint here.

Social media marketing is the most powerful form of marketing for small businesses and individuals.

As we transition from newspapers, TVs and radios, to blogs, youtube and podcasting, the small businesses have the chance to leverage on these very low-cost online channels to market themselves. It’s like owning your own newspaper (blog), TV channel (youtube) and radio station (podcasting)!

The sad thing is, very few small businesses realise that social media is an opportunity to out-blog, out-tube and out-podcasts the big brands.

Willy Lim
Net Profit Marketing Expert
Making InterNET work for Marketing in Asia

Social Media Marketing Examples in Singapore

by Benjamin Koe

I was inspired today to follow the lead of Peter Kim and publish a list of brands that have been using the social media for marketing. This is a great exercise that has given me a good picture of what’s been happening. Unlike Peter’s, my list isn’t as long and it’s focused on Singapore.

What’s interesting is that in Singapore, there’s such a lot of blogger relations/events going on. Also, the oldest use of social media for marketing is NHB’s Yesterday.sg back in 2005! Well done Walter!

My list definitely isn’t exhaustive, so if you’ve got other examples to share, do send them my way or add them to the comments. I also plan to incorporate this into Ming Yeow’s Wiki soon. Hope you find it useful too.

HBO Asia

• YouTube Competition: Flight of the Conchords (September 2008)

HP / Waggener Edstorm

• Blogger Trip: HP Hong Kong (September 2008)
  Coverage: Estee,
• Blogger Trip: HP Berlin (June 2008)
  Coverage: Vanessa,
• Blogger Event: HP Touchsmart (June 2008)
  Coverage: Nadia, Nicole, Marina, Geek Goddess Show, Jacelyn, Hillary, Brian, Nicholas, fabrikade
• Blogger Event: HP 2133 Mini-Note (April 2008)
  Coverage: Vanessa, Michael, E27, Bernard, Tech65,

Intel / Ogilvy PR

• Blogger Event: Intel Centrino 2 Launch (July 2008)
  Coverage: Claudia, DK,

Lenovo

• Blogger Event: IdeaPad S10 Launch (September 2008)
  Coverage: DK, Claudia,

LG

• Blogger Relations: LG Secret product review (July 2008)
  Coverage: IZ Reloaded,
• Blogger Relations: LG Scarlet HDTV product review (May 2008)
  Coverage: IZ Reloaded,
• Blogger Relations: LG KS20 product review (April 2008)
  Coverage: IZ Reloaded,
• Blogger Relations: LG 42LB7RF HDTV product review (April 2008)
  Coverage: IZ Reloaded,
• Blogger Relations: LG Viewty (March 2008)
  Coverage: Sparklette
• Blogger Relations: LG Shine product review (May 2007)
  Coverage: IZ Reloaded, Sparklette,

LG / Fleishman-Hillard

• Blogger Event: LG Secret at CommunicAsia (June 2008)
  Coverage: Leonard, Sheylara, Esther, Sher, IZ Reloaded,

Media Development Authority

• Viral Video: Management Rap Video (November 2007)

Ministry of Community, Youth, and Sport / Ogilvy PR

• YouTube Seeding: Thinkfamily.sg TVC (June 2008)

Microsoft Xbox

• Blog: Xperts.com.sg (August 2008)
• Contest: Halo 3 giveaway (November 2007)
  Coverage: Sparklette

Ministry of Health

• Blogs: Nursing Blogs (November 2007)

National Heritage Board

• Photoblogging Contest: Heritage Photoblogging Contest (December 2007)
  Coverage: Sparklette
• Blog: Yesterday.sg (August 2005)

National Heritage Board / Hill & Knowlton

• Twitter/Flickr Contest: International Museums Day (May 2007)

Nokia

• Video series: Nokia Nseries 14 days (December 2007)
  Coverage: Sparklette
• Contest: Nokia N95 Wireless Adventure (May 2007)
  Coverage: Sparklette
• Contest: Nokia You Make it Reel (March 2007)
  Coverage: Sparklette

NParks

• Blog: Garden Voices (December 2006)

NParks / Hill & Knowlton

• Wikipedia Entry: Singapore Gardens Festival (December 2006)
• Blogger Relations: Singapore Gardens Festival (February 2008)
  Coverage: Wilson,

Panasonic

• Blogger Relations: Panasonic Toughbook Product Review (February 2008)
  Coverage: mrbrown

Sony / Hill & Knowlton

• Blogger Event: Sony Alpha 900 Launch (September 2008)
  Coverage: Claudia, Esther, Camemberu,
• Blogger Event: Sony Cybershot T77, T500, T700 Launch (August 2008)
  Coverage: Claudia, DK, Esther, Benjamin,
• Blogger Event: Sony VAIO Z, SR, FW Launch (July 2008)
  Coverage: IZ Reloaded, Benjamin, Claudia, Nicole, Vanessa,

Samsung

• Blogger Event: Innov8 Launch (October 2008)
  Coverage: Nicole,
• Blogger Relations: Video Camera videos (February 2008)
  Coverage: Estee

Starhub Pfingo

• Blog: Geeks not Freaks Blog (August 2008)

Yahoo! / Fleishman-Hillard

• Blogger Event: oneSearch, oneConnect at CommunicAsia (June 2008)
  Coverage: IZ Reloaded, Mark, Leonard, Sheylara, Esther, Sher,

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