This YouTuber from Germany has created this viral video with more than 2 million views (the German version)! A good viral marketing always contain a buzz or funny angle and this video has all of it!

Check out this *really* funny video (english version)!

Here’s a free ebook from the Google guys themselves on what are the best practises in Search Engine Optimization (SEO)

This 22-page ebook covers around a dozen common areas that webmasters might consider optimizing. Areas like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide,  there are many illustrations are provided, pitfalls to avoid, and links to other resources that help expand the explanation of the topics. Google plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.

Enjoy reading.

Download the Google Search Engine Optimization Starter Guide Here

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I would like to share an interesting viewpoint here.

Social media marketing is the most powerful form of marketing for small businesses and individuals.

As we transition from newspapers, TVs and radios, to blogs, youtube and podcasting, the small businesses have the chance to leverage on these very low-cost online channels to market themselves. It’s like owning your own newspaper (blog), TV channel (youtube) and radio station (podcasting)!

The sad thing is, very few small businesses realise that social media is an opportunity to out-blog, out-tube and out-podcasts the big brands.

Willy Lim
Net Profit Marketing Expert
Making InterNET work for Marketing in Asia

Social Media Marketing Examples in Singapore

It really has to do with whether you are planning a new niche and extending your branding.

Committed to Your Freedom,
Willy Lim
The Financially Free Advisor
Making InterNET Work for Marketing in Asia

Add-on domain vs Subdomain vs Subdirectory

This is an article about “Add-on domain vs Subdomain vs Subdirectory”. It’s a reply to a member’s question.

Here’s her question:

“Hi Kenneth, just like to know exactly what is the difference between an add-on and a sub domain, and what do you use each one for? I know you can host several different websites, or pages but, which do you use for what?” - Glenda

Hi Glenda, an add-on domain is a new domain, such as domain123.com, domain456.com, domain567.com. You have to buy a new domain name whenever you want to add an add-on domain to your hosting account. A sub-domain is a domain derived from your existing domain. Let’s say your existing domain is domain123.com, you can have unlimited sub-domain such as abc.domain123.com, xyz.domain123.com and so on.

Whenever you want to start a new project, there are 3 types of website structure you can consider.

1) A brand new domain (i.e. an add-on domain)
2) A subdomain
3) A subdirectory (simply a sub-folder of your domain)

If you are starting a new project in a completely different niche, it’s obvious that you should buy a new domain and host it as an add-on domain. But if you are starting a new project in the same niche, you will have to think which of the 3 structures above you should adopt.
Let’s say you have a website called esuccessonline.com, and you are thinking of starting a blog related to online success, you have 3 options to structure your new blog.

1) A brand new domain - you can call it esuccessonlineblog.com
2) A subdomain - you can call it blog.esuccessonline.com
3) A subdirectory - you can call it esuccessonline.com/blog

Below are some issues you should consider when deciding which option to choose.

1) From SEO perspective

If your original website esuccessonline.com is already well established, with a decent PR, you may NOT want to start a brand new domain just for your blog. This means option 1 is out.

If you use option 2 or 3, you can pass the credibility of your original domain to your blog, which is in either a subdomain or subdirectory. This will help your new blog and subsequent blog posts to get ranked in the search engines faster and better. Also your new blog content will help boost your original website. So it’s a win-win situation.

2) From branding perspective

If you plan to brand your blog in the future, then you should start a new domain called esuccessonlineblog.com. In general, as long as you intend to brand your new project as a new entity, it’s always a good idea to register a new domain for it.

3) “Expandability” issues

If you envision that your blog is going to be very big and it may require a lot of server resources, then it may be a good idea to start your blog in a new domain or subdomain, not a subdirectory.

To understand why, let me explain the technical difference between a subdomain and subdirectory. A subdomain can be technically treated as a new domain, in the sense that it can be hosted separately from its root domain. This means you can have blog.esuccessonline.com and esuccessonline.com hosted on different servers. But this cannot be done for esuccessonline.com/blog.

As such, if you expect your blog (or whatever new project you have) to consume a lot of server resources, your current server may not be sufficient to satisfy your needs. In such case, if you start your new project in a new domain or subdomain, you can always host it on another server in the future.

One good example is Google.com. Google.com is a brand. Everything it does must enhance its brand “Google”. So when Google started Google Map, which obviously requires a lot of server resources, it only has 2 choices. Google can either call it GoogleMaps.com or maps.google.com.

And you should know their decision. It’s logical to make that decision too. They call it maps.google.com.

4) To boost your Alexa ranking

More and more people, especially in the internet marketing niche, look at the Alexa ranking of a website as a means to gauge the credibility of the website. So if you want to boost the Alexa ranking of your website, it may be a good idea to put all your projects under one domain. This means you can either use a subdomain or subdirectory.

Take Google and Yahoo as a case study. Google names its international websites in separate domains, such as google.com.sg, but Yahoo names its international websites as a subdomain, such as sg.yahoo.com. The result is yahoo.com is now ranked #1 in Alexa ranking. I believe if Google were to consolidate all its international websites under google.com., it should rank #1 in Alexa ranking.

The Conclusion?

There is no conclusion. It really depends on what you want to do now and in the future. New domain costs money but it looks professional. Subdomain is free and it’s technically as flexible as a new domain, but it’s not as professional. Yet, if you want to create a mega website like Google.com, subdomain can give you a lot of leverage. Subdirectory is the simplest option for website structuring. If branding and server requirement are non-issue, it’s always easier to just use a subdirectory.

Obama is right when he says, “Change….Yes We Can!”

How’s this for a change?

P.S. Ok, I know. This look is NOT for everyone. Haha. But hey, having the freedom to do what I want is one of the perks I get from being financially free

Committed to Your Freedom,
Willy Lim

The Financially Free Advisor
Putting the InterNET into Marketing in Asia

Another tip to add:
Work on longer tail keyword (migraine headache relief) first, because they are easier to win. And then eventually when you win many of the longer tail keyword, you will also start to win the shorter keywords like “migraine”.
Committed to Your Freedom,
Willy Lim

The Financially Free Advisor
Putting the NET into Marketing in Asia

Fastest Way To Get Top 10 In The Search Engines

This is an article to show you the fastest way to get top 10 in the search engines for your own website. This method always work, especially for keywords with low competition. But there are some factors you need to consider before using it.

Ok, here is the method in summary:

Simply use the keywords that you want to rank for as the domain name of your website.

For example, if you want to get top 10 rank for “migraine headache relief”, you can name your website as one of the followings:

migraineheadacherelief (.com, .net or .org)
migraine-headache-relief (.com, .net or .org)

If those domain names are not available, you can add a prefix or suffix such as my, site, guide etc. For example,

mymigraineheadacherelief.com
migraineheadachereliefsite.com
migraineheadachereliefguide.com

The idea is to include the keywords in your domain name.

Before using this strategy, there are some issues you should consider:

1) It’s not a loophole

This method works for competitive keywords. If you don’t believe, search for ‘acne’ and see which website ranks top.

But this method is NOT a loophole.

You still need to build links into your homepage.

The only difference is you need lesser links compared to websites without the keywords in the domain names.

This brings us to the next important point - keyword research.

2) Keyword research

The more competitive the keywords, the more links you need and the longer time it takes for you to get top rank for that keywords.

As a start, it would be a better idea to aim for less competitive keywords.

How do you know if a keyword phrase is competitive?

Simple. Below are my personal checklist:

i) Google search result for that keyword phrase should have less than 500,000 results.

ii) Some of the webpages in the top 10 results should have a PR less than 3.

iii) Some of the webpages in the top 10 results are internal pages of Squidoo.com, Hubpages.com, Blogger.com, Ezinearticles.com and/or Buzzle.com.

If I found a keyword phrase that satisfies all the 3 criteria, plus the keyword phrase has a good demand, I know that I’ve found another gold.

3) Branding

If you think domain name such as migraineheadacherelief.com looks ugly, you are absolutely right!

But if I am creating an affiliate site or Adsense site, I don’t really care whether my domain name looks professional.

If I’m creating a website that requires some form of branding, I may have to give this trick a pass. Alternatively, I will try to include as many keywords as possible while making sure that the domain name looks professional.